NMSA09 Session 1: The Digital Facelift

My thoughts in ALL CAPS

Presenter: Dr. Matthew Broda

Session Description: In the digital age your online image is becoming just as important as your interview, practical experience, and instructional skills. Join us as we explore how to manage your personal digital content and give your online image a facelift.

Digital Tattoos…inability to take back some things that are put out there online.

Christopher Buckley “Boomsday” spider repellant…fictional book that talks about removing anything bad about you online…THIS ALREADY EXISTS FOR SOME…IF YOU HAVE THE MONEY 😉

S4 Method

  1. Search – find out what exists
  2. Scrub – clean up the content that exists
  3. Secure – limit the access people have to your content
  4. Supply – provide a location for the image you want seen

Search

  • Not everything that is out there about you was presented by you
  • How many times does your name appear in Google, Facebook, etc
  • Try to be first to the fight for your digital name
  • Facebook friends also show up when your name is searched
  • Blog posts and comments…
  • Twitter posts
  • Academic work and associations
  • Digital archives of newspapers and magazines
  • Think about ways someone might misspell your name accidentally
  • Asked who Google’s themselves…at least WEEKLY for me
  • Include Name Associations: hometown, church, school dist…VERY IMPORTANT FOR COMMON NAMES
  • Search “The Other You”…things that don’t mention you specifically or explicitly…If community knows you are on X committee and there is info on the committee, it is info on you
  • Use lots of search engines: Google, Bing, Teoma, Metacrawler, Clutsy, A9, Dogpile, Alexa, Ask.com, Yahoo!
  • Use Technorati, Google Alerts or Bloglines to help you search new times you are mentioned anywhere online

Scrub

  • Delete or Disguse?  How do you negotiate the boundary? Creating a “disguise” works but creates lots of questions if realized
  • Delete address or personal contact information that is available…even from Facebook…
  • There are limits to the amount of personal info you want out there for folks
  • Have a professional email
  • Advocates taking down all identifying pictures of yourself online…people don’t get explanation, and might look really dumb to others…NOT SURE ON THIS ONE…
  • Even talking about ordering photos online…SERIOUSLY?
  • Professional “you” is out there for everyone to see…personal you probably shouldn’t be

SECURE

  • Your information is only as secure as the next person who views it allows
  • “Untagging” yourself doesn’t remove the photo
  • Systematically review the networks you are a part of…refresh yourself on settings for blogs, twitter, wikis, facebook, etc
  • Consider “repurposing” your Facebook or MySpace page

SUPPLY

  • Services to scrub your name…
  • Naymz.com
  • RepuatationDefender.com  starts at $1000 per person…up to $3999
  • Get out there and supply the information you want people to have…THIS IS THE KEY FOR ME!!
  • Put down roots…TAKE CONTROL OF YOUR OWN INFO
  • Sharing yourself through WordPress, Google Sites, etc
  • Links between pages, include keywords, etc
  • Supply is the biggest part of S4

“Face Time, not Facebook” for parents who want to communicate via Facebook.

INTERESTING SESSION, NOT SURE I AGREED WITH THE PHOTO THING, BUT OVERALL VERY GOOD INFORMATION. SUPPLY IS THE KEY AND MAINTAINING YOUR CONTROL OVER THE SUPPLY OF YOUR INFORMATION. GOOD FIRST SESSION TO GET ME THINKING.

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2 Responses

  1. Thanks for posting! I have notes from my session. Haven’t blogged in a very long time. Thinking I should start again. Help motivate me!

  2. Erica, I take my notes on my blog…that way when I’m done, all I have to do is hit Publish…That way I can share what I’m doing with others, no sense in my notes going only with me 🙂

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